Get Found by Shippers Searching for Logistics Partners
When supply chain managers search for 3PLs, freight brokers, or warehousing partners, your competitors appear first. We change that. Our logistics-focused SEO puts your services in front of qualified shippers actively looking for solutions.
Why Logistics Companies Struggle with Digital Visibility
Commoditized Search Results
Impact:
Long Sales Cycles, No Attribution
Impact:
Technical Complexity
Impact:
Competitor Dominance
Impact:
Trusted by Logistics Providers Nationwide
VP of Sales, Regional 3PL
VP of Sales
We went from invisible to ranking #1 for 'food grade warehousing [region].' That single keyword generates 15+ qualified RFPs monthly.
Marketing Director, Freight Brokerage
Marketing Director
They actually understand logistics. First agency that didn't need us to explain the difference between a freight broker and a 3PL. The results reflect that expertise.
CEO, Asset-Based Carrier
CEO
Our organic leads have a 40% higher close rate than paid leads. Shippers who find us through search are already educated and ready to talk specifics.
34
Logistics Companies Served
$890M+
in Attributed Freight Revenue
312%
Avg. Organic Traffic Increase
91%
Client Retention Rate
How Shippers Search for Logistics Partners
Understanding shipper search behavior is essential to capturing qualified RFPs. Here's how supply chain professionals find logistics partners.
AI in Logistics Search
Supply chain professionals use AI to research vendors, compare services, and build shortlists. We optimize your content to be cited as an authoritative source by these AI platforms.
Keyword Funnel Examples:
""reduce freight costs""
""3PL services""
""3PL companies [city]""
""best 3PLs for [industry]""
What Makes a Search High-Intent?
These searches signal a client is serious about a high-value project:
Questions Logistics Executives Ask
Our business is relationship-driven, not digital
Relationships close deals, but discovery has shifted online. 67% of B2B buyers research vendors digitally before making contact. If you're not visible when shippers search, you're not on the shortlist.
We've tried SEO and it didn't generate leads
Generic SEO doesn't work for logistics. You need content that speaks to specific shipper pain points, service capabilities, and geographic coverage. We've generated millions in attributed freight revenue because we understand what shippers actually search for.
Our sales team has enough leads
Organic leads convert at higher rates because shippers self-educate before contact. They arrive informed and qualified. Most clients find organic leads close 30-50% faster than cold outreach.
SEO takes too long
We prioritize quick wins: optimizing existing pages, fixing technical issues, and targeting low-competition keywords. Most clients see traffic improvement within 90 days while we build toward larger goals.
From Invisible to Industry Leader
How a Regional 3PL Captured 847 Qualified RFPs Through Organic Search
The Situation
A Midwest-based 3PL with warehousing and transportation services had zero organic search presence. All leads came from referrals and cold outreach.
The Challenge:
- No rankings for target service keywords
- Website not optimized for conversions
- Competitors dominated regional searches
- Limited marketing budget and resources
Our Approach
- Technical SEO audit and implementation
- Service page optimization for 12 core offerings
- Geographic landing pages for 8 service regions
- Industry-specific content (food & beverage, automotive, retail)
- Digital PR campaign targeting logistics publications
The Results
847
Qualified RFPs in 24 months
523%
increase in organic traffic
#1
rankings for 34 target keywords
$12.4M
in attributed new contracts
Timeline: Results began at month 3, with compounding growth through month 24.
See Where Shippers Can't Find You
Get a free visibility report showing which searches your competitors own and where you're missing RFP opportunities.
Is This Right for Your Logistics Company?
This Is For
- 3PLs seeking to reduce dependence on referrals
- Freight brokers wanting qualified shipper leads
- Asset-based carriers expanding direct shipper relationships
- Warehousing providers targeting specific industries
- Logistics companies ready to invest in long-term growth
This Isn't For
- Companies needing leads this week
- Logistics providers without defined service offerings
- Businesses unwilling to create industry-specific content
- Companies looking for the cheapest option
- Organizations without capacity to handle new business
The Logistics SEO Framework
Phase 1: Market Analysis
We analyze your competitive landscape, identify high-value keywords, and map shipper search behavior in your target markets.
Phase 2: Technical Foundation
Site speed optimization, mobile experience, schema markup for services, and conversion tracking implementation.
Phase 3: Content Strategy
Service page optimization, geographic landing pages, and industry-specific content development.
Phase 4: Authority Building
Digital PR, industry publication placements, and link building from logistics and supply chain sources.
Phase 5: Optimization & Expansion
Performance analysis, content refresh cycles, and expansion into adjacent service areas and markets.
We Speak Logistics
Industry Expertise
We know the difference between drayage and drip shipping, between LTL and FTL, between 3PL and 4PL. No learning curve, no wasted time explaining your business.
Shipper-Focused Content
We create content that answers real shipper questions, not generic logistics fluff. This attracts qualified prospects, not tire-kickers.
Revenue Attribution
We connect organic search to RFPs and closed contracts. You'll know exactly which keywords and pages generate revenue.
Geographic Precision
Logistics is local. We build visibility in your specific service areas, not generic national rankings that don't convert.
Competitive Intelligence
We monitor competitor search strategies and identify gaps you can exploit. When they miss opportunities, you capture them.
Preparing for AI-Driven Procurement
The Shift
Supply chain professionals increasingly use AI tools to research vendors, compare services, and build shortlists. Traditional search rankings alone won't maintain visibility.
Our Approach
We optimize for both traditional search and AI discovery. This includes structured data for services and coverage areas, authoritative content that AI systems reference, and presence across platforms where procurement AI pulls information.
Why It Matters
Early adopters will capture market share as AI-assisted procurement grows. Companies that wait will face expensive catch-up campaigns when competitors have already established AI visibility.
Frequently Asked Questions
Start Capturing Shipper Searches
Get a visibility report showing where shippers search for services like yours and how you compare to competitors.
GEO practice direct line: (979) 272-6991
Email: logistics@brazosvalleymarketing.com